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Why Amazon might redefine e-commerce in India?
According to various reports, India has the highest store density of approximately 11 per 1000 people. In fact, the retail industry in India has vendors selling from anywhere between one single product to a multitude of entities, ranging from selling door to door to promoting in public transport to selling online. The Indian retail industry is expected to be about […]
Branding Strategy of Pepsi
Understanding the branding strategy of Pepsi goes beyond the listing of a set of steps which can effectively summarize their strategy. The entire strategy revolves around the company’s response to the changing dynamics of consumer psychology. This article makes an attempt to unscramble the complexities involved in the branding steps undertaken by Pepsi and the impact of the marketing campaigns […]