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Booming businesses for season 2012 - an analysis !
Innovation is the key when it comes to
increasing your market share in this highly competitive market, especially when
competitors are already on their heels or roping in a totally new market with
the introduction of a new idea/product. Here comes a list of areas which 2012
will definitely see booming at a stupendously high rate:
1.Online Shopping: The steep rise of
e-commerce aided by growing internet users, has made everyone shift their focus
online & the hot upcoming start-ups have made sure that India doesn’t lag
behind the global scenario when it comes to the online shopping as they continude
to imbibe in the customers the trust & convenience of online shopping.
Flipkart, Indiaplaza, Librarywaala, Autowaala etc being few examples where the
increasing sales revenues have definitely grabbed the eyeballs of the Industry
& have attracted others to join the bandwagon. Not limiting just to the
start-ups, even the original brands & stores like Dominos, retails like
BigBaazar, Shoppers Stop etc are giving huge online discounts to pep up their
online sales.
2.Men Grooming: Personal grooming doesn’t
just restrict to the fairer sex these days. From simple Shaving creams to
electronic grooming kits, this is an area which has come a long way & as
the results show has a further long way to go in the Indian Cosmetics Industry.
The growing awareness, spending power, & the yet uncovered market still
leaves a lot of scope for the likes of Emami (which first started the Fairness
Cream concept for Men in India in 2005 ), HUL, Garnier etc. Undoubtedly, the
increase in the amount spent on advertising with big celebs endorsing the same
makes sure that the trend is on the rise.
3.Kids Shopping Malls: With a growing Kids
Market in India from
new-borns to adolescents there seems to be a huge segment which is on a rise
& retail in India
are definitely trying to rope in the kids & their parents by developing
many a kids-only malls in the tier-1 & 2 cities. Already a popular concept
abroad, India
(with 51% FDI in retail approved) definitely has this coming up next.
4.Deals & Deals: The previous year saw a
rise in the deals website in India.
It was a win-win situation for the customers as the deals sites fought a war among them
& kept improving their deals, content, interface & most importantly the
variety with the discounts they offered as they aimed for a wider customer-base
mostly in the metro cities. Riding on their success, the trend is expected to
follow in the non-metros too. Examples like Snapdeal, Dealsandyou, Bagittoday
& many others share the success story here. The rising competition only making
them improve.
6.Fast Food Chains: With beverages rising
over India’s
spending power, Fast Food Chains cannot be left behind. Yum Food’s (KFC, Pizza
Hut), Dominos, Mc Donald’s are on their expansion spree, opening their stores
all across while keeping in mind the traditional Indian tastes as well as
focusing on the vegetarian menus. Thanks to the parliamentary approval of 100%
FDIs in single brand retail, the food socializing is taking a big leap.
Hence, the growth in spending, expansion in
non-metros as well as rise in digitalization is carving the tale of
opportunities in India.
It is now upto the businesses & the experts leading them on how to make the
best of it in the coming year.
[The article has been written by Aakanksha Hajela. An electronics engineer by education and a software engineer by profession, she is presently working with a technology giant. As an avid reader and blogger, she takes an interest in studying and analysing the various marketing trends and business insights as well as exploring the various genres of literature and blog about them. She writes her own blog and can be reached on twitter. ]
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