Top 5 Marketing blunders from Kendall Jenner to Sony

Marketing, while often celebrated for its triumphs, is not immune to mistakes. Companies, regardless of their size or industry, occasionally find themselves in the midst of marketing blunders that can have lasting consequences. In this article, we’ll explore some notable marketing missteps and the valuable lessons they offer. Pepsi’s Kendall Jenner Ad: In 2017, Pepsi released an advertisement featuring model […]

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Complexities in Discounted Cash Flow

Discounted Cash Flow (DCF) analysis stands as a widely employed financial valuation technique, offering insights into the prospective worth of an investment based on future cash flows. Despite its widespread use, the method grapples with several intricacies and critiques. This article aims to delve into the key challenges linked to Discounted Cash Flow analysis. Future Cash Flow Predictions: A pivotal […]

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Understanding Ambush Marketing and its implications

In the realm of marketing, where creativity has no bounds, ambush marketing has emerged as a shrewd strategy that challenges the conventional norms of brand promotion. Ambush marketing entails a brand seizing an opportunity presented by a specific event or situation without holding the status of an official sponsor. This unorthodox approach sparks interest and debate within the business community, […]

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India’s sovereign wealth fund NIIF and its investment strategy

India’s sovereign wealth fund NIIF is reportedly in talks to make its first investment in the Indian startup ecosystem in kidswear retailer FirstCry. Let us try to understand the structure of NIIF. The National Investment and Infrastructure Fund (NIIF) was started in 2015 and is headquartered in Mumbai. It presently manages a corpus exceeding 4 Billion USD. Among domestic investors, […]

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How to manage risk in Project Management !

Introduction Often tagged with a negative connotation, risk is looked upon as a negative entity affecting the course of project management process. Any experienced project manager would say otherwise. Unlike the traditional notions, risks are not always bad. There are good risks too. Hence risks are classified as Positive and Negative risks. Akin to negative threats which represent threats, positive […]

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Future Starts with Us!

Symbiosis Institute of Business Management (SIBM) Bengaluru recently hosted its Annual Management Conclave, Alchemy 2016 – a two day event wherein eminent speakers from diverse industries share a common platform to share their views on where they see India in the distant future. This year’s theme for Alchemy was Quo Vadis India which translates into ‘Where are you going India’. […]

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